Top PPC Question Asked & Best Answer in Interview

PPC Question and Answers in Interview

Question: What is Google Adwords?

Answer: Google Adwords is the paid tool to advertise your products or services on Google search and Google partner website.  Google is the best adverting place for any products or service it will cover a huge amount of traffic and sales of your product or services.

Question: What is pay per click (PPC) ?

Answer: PPC stands for pay per click, Pay Per click is the method to ads on Google search engine and display network using Google Adwords tools and Cost per thousand impressions (CPM) through bidding and flat rate respectively.

Question: What is Ad rank?

Answer: Ad rank is the scale 1 to 10 and it determines your ad position on Google page, it depend on your landing page quality, ad copy relevancy and keywords. To get better ad rank you should suggest a good and relevant landing page and keywords.

Question: How does Ad rank impact Cost-Per-Click?

Answer: Ad rand one of the important element to reduce or higher cost per click because if you will get higher ad rank than reduce your cpc and get lower ad rank then you have to spend more money on cpc.

Method to calculate cpc 

Your Price = The ad rank of the person below you/ your quality score + $0.01

Question: How Google auction work?

Answer: According to Google Adwords on each search terms showing eligible to appear for search and it goes by the ad auction. The auction determines the rights place for the particular which position the ad should be show. If you searching like “ADWORDS TIPS” the adwords algorithm show the result whose having this type of matching keywords.
Question: What gets entered into a Google Account?

Answer:  If you advertising than must verify the keywords that they require to bid on, Google can enter a keyword from your account that is most connected into the auction with the utmost bid fixed moreover because the associated ads.

Question: what is Google Quality Score?

Answer: According to Google guidelines, the Quality score depends on how much your products and services relevant to user and ctr,  relevancy of your landing page, ad copy’s and keywords. Implementing this you will save lost’s of money.

Question: what is an ad group in Google Adwords?

Answer: Ad group is the way to manage your ads copy, landing pages url, title & Description, keywords. Ad groups help to manage multiple ad groups and campaign performance.   
Question: What is conversion optimizer in Adwords?

Answer: It tool of google adwords utilizing this for bid manipulation and decides, it measure which clicks is the more valuable for your business. This will help to return maximum on your investment

Question: Mention some of the Google Adword Ad Extensions?

Answer: Different ad extension can enhance the increase in traffic.  Some of the common Ad extensions used in adwords are
  •          Location Extensions
  •          Social Annotations
  •          Seller ratings
  •          Sitelinks
  •          Call Extensions
  •           Mobile app extensions
  •          Offer ads
  •          Communication Ad
  •          Review extension
  •         Image and drop down navigation Ad extension

Question: Mention in google Adwords that options can’t be changed after creating an account?
Answer: After creating account Currency and Time Zone, unable to change it.

Question: How you can improve conversion rates?
Answer: Need to focus on relevant keywords and create a specific ad group and negative keywords, through this types of targeting we can increase conversion rates.

Question: Mention what is the limit set for the number or characters for Adwords ad?

Answer: The Limit for Adword ad

The Limit for Adword ad

Title 1st : 25 characters
Description line 2nd: 35 characters
Description line 3rd: 35 characters
Display URL: 35 characters
Destination URL: 1024 characters
No images are allowed in URL.

Question: What is the meaning of CTR and how you can calculate?

Answer: CTR stands for Click through rate that tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is
Number of click / Number of impressions X 100
The calculation will give you correct answer that how many percentage visitor has viewed your ad

Question: what are the types of Keywords?

Answer: There are few types of keywords?
Broad Match : in this category keywords show for search similar phrases and relevant variations, including synonyms, singular and plural forms, possible misspellings, stemmings (such as floor and flooring), related searches, and other relevant variations.
• Example: Coffee
Exact Match: this will show you exact phrase, or close variations of that exact phrase on search
• Example: [Coffee shops]
Phrase Match:  it will show you on searches that include the exact phrase, or close variations of that exact phrase, with additional words before or after.
• Example: " Coffee shops "
Broad Modifier : it will show for searches that include your broad match keyword or close variations of your broad match keyword.
• Example: +Coffee +shop
Negative Keywords: it will not show on the result and save you’re lost of money  
• Example: -free

Question: What is Google Ad API?

Answer: Google AdWords Application Programming Interface (API) is designed for developers representing large, tech-savvy advertisers and third parties. This tool is very useful for small and big agencies, search engine marketers, and all online marketing professionals who manage multiple client accounts.

Question: Mention what all things can be done using Google Ad API?

Answer: With Google Ad API, you can build an application that can do following things
You can automatically generate keywords, ad text, custom reports and landing pages
Develop additional applications and tools to help you manage accounts
Synchronize Adwords data with your inventory system to manage campaigns based on stock

Question: how you can track conversions in Google Adwords?

Answer:  In Google Adwords, conversion tracking can be done in following ways
Tracking purchases by involving basic tracking code provided by Adwords and modifying it with additional code unique to your particular e-commerce platform
View-through conversion window options tracks when a person sees your ad but does not click it (impression)
By enabling your ad rotation setting to optimize for clicks, meaning that Adwords will serve the ads it feels are likely to be clicked
By accessing search funnels inside tools and analysis, you can also know when customers clicked on your ad for the first time and how frequently they saw your ad before converting.

Question: What are the other two options for bidding other than C-P-C?
Answer:  The two other ways bidding are:
 CPM (Cost per Thousand Impression)
CPA (Cost Per Action).

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About Fazal Ahmad

I am Fazal Ahmad, Digital Marketing Analyst, passionate about Digital Marketing, SEO, SMO, Google Adword and Analytics Certified
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  1. Hi Fazal,

    Thanku for sharing. It is really helpful all PPC question in one place.

  2. Those are the most relevant question and answers for a beginner. Thanks FAZAL for sharing this awesome guidelines!
    I have a question! What is the best keyword matching to set a ad copy? Those are the most relevant question and answers for a beginner. Thanks FAZAL for sharing this awesome guidelines!
    I have a question! What is the best keyword matching to set a ad copy?
    Only Adwords Expert like you can answer this question.

  3. Nice information regarding ppc Thansk for sharing it
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