Note: Advertisers will no longer by able to create or edit standard text ads as of January 31, 2017, meaning that you should be fully transitioned to expanded text ads by then. It’s not too late, and there’s time to get things sorted.
Expanded text ads - what’s been working
We’ve done a fair bit of testing, and we’ve determined a few major takeaways in our initial ETA tests….
[Read the full article on Search Engine Land.]